Tyylikäsikirja (Premium PDF)

This manual will suggest the unique combination of styles that will best empower you. That combination can be for example 60% classic, 30% bohemian, and 10% athleisure—your Signature Style Profile. You’re free to use any color palette you want. We have ready-made color palettes for you here.

Good catch! The idea is similar, but the Signature Style Profile goes deeper with the concept. As you can see, the early version of the idea of combining the feelings and expressions you most want to boost with your wardrobe was brewing years ago. This manual finally offers the full framework to do it. Style Fundamentals was, as the name suggests, the basics of style. The Signature Style Profile is more focused on finding your personally unique style blend.

No worries, maybe we should’ve explained it better! The manual guides you through identifying the most important feelings you want to strengthen with your outfits, and the most important signals you want to send out to those around you with your outfits. Then it helps you connect the chosen attributes into a blend of styles—what we call your Signature Style Profile. This profile can then be used as a foundation for an empowering wardrobe.

How clothing makes you feel and what others think about you based on your outfit is rooted in symbolism. Wearing sporty clothes make most people feel more active, and think that those that wear one lead an active lifestyle. That one was easy (and we could’ve concluded without polling) but other styles, boosted feelings, and signals can be trickier. Getting opinions from thousands of people allowed us to base the results on real data.